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Why Include Flash

Search Engines and Flash

 

 

 

Flash is a tool for developing extremely rich interactive websites, website headers, dynamic ad banner, and stand-alone animations.

Well designed Flash websites have a completely different look and feel than HTML sites, because Flash is designed around displaying dynamic images, whereas HTML focuses on text and static images.

This difference in emphasis has spawned two camps among web designers—those who love flash and those who refuse to use it.

The difference in attitude is largely one of aesthetics vs. practicality. While Flash affords unparalleled graphical latitude, its text contents cannot yet be indexed by search engines and, while there are ways around this shortcoming, the extra work involved in creating a searchable site translates into extra cost.

For some, the rich media experience is well worth the extra development time and cost. Companies and individuals that wish to present a progressive, or artistic image insist on using Flash to achieve a sophisticated look.

Many developers accomplish the best of both worlds by imbedding Flash content into HTML pages. The most effective way to use both Flash and HTML is to build a Flash header and use HTML for most of the text and navigation. To see an example of this type of construction, view this website.

Still, some people want their entire website built with Flash, and most of these folks certainly can't afford to be invisible to search engines. The solution is to mirror Flash content in HTML pages that are essentially invisible to users with the Flash plugin, but not to search engines and those without Flash installed.

If you want to provide your users with a visually impressive user interface, Flash is the way to go. The practical objections to using Flash to build websites can be overcome by a compitent web developer.

If you are interested in a Flash website, Presentation Magic can help you achieve your vision. Please contact us for a free consultation.

 

 

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